SEO and PPC performance specialists
Weboptimiser was founded in 1996 by David White, whose first IT venture was the founding of Saga Systems in 1981 and Nicholine Hayward, whose involvement with the Internet began with Digital's Universities Without Walls campaign in 1992.
Back in 1996 awareness of search engines, let alone search engine optimisation, was in its infancy and Weboptimiser was one of the first to introduce it to the mainstream marketing arena. The companies first client and project was for Bayer Pharmaceuticals who still use the same micro site today.
Committed from the very beginning to ethical, brand-friendly techniques and having pioneered many of the terms and technologies that are taken for granted today, web optimization has practically become a generic term in its own right.
Today, partly due to Weboptimiser's efforts, search engine optimization and marketing as well as customer relationship management and monetization are widely agreed to be a essential part of a company's Internet marketing strategy.
In the meantime, Weboptimiser has become one of the Worlds's best-known and most respected optimization companies, with a unique portfolio of ethical services and a proven record of success. Our approach covers the complete visitor lifecycle, recruitment and retention to rapport and return on investment. SEO - search engine optimization, PPC - pay per click and SEM - search engine marketing - the complete package.
A site optimized by Weboptimiser isn't just easier to find on search engines, but faster, smarter, busier and more profitable too.
It was Weboptimiser who first realised that there's more to search engine optimization (SEO) than just search engine positions, that there's more to visitor tracking than simple log file analysis and there's more to pay-per-click search engine marketing than using automated bid management software. As a result, our clients' sites don't just enjoy first page positions on the leading search engines, but are faster to load, easier to use and have the content, community and communication that Internet users demand today.
At Weboptimiser, we consider return on investment (ROI) to be the only worthwhile metric, not search engine positions or traffic volumes. As a result, we're happy to report that our financial clients typically see new business applications increase by 33% whilst reducing customer acquisition costs by 66%. Marriott International has increased its visibility by 347%, its bookings by 40% and its revenue by 32% and The Chartered Institute of Marketing got an 110% return on its investment.
Working at the heart of the Internet community, Weboptimiser has agency agreements with Google, FindWhat, Yahoo!, Looksmart, Fast and Inktomi. We provide optimization resources to New Media Age, Revolution, and Netimperative and work closely with the Internet Advertising Bureau (IAB), the Chartered Institute of Marketing (CIM) and e-consultancy.
Weboptimiser only uses search engine-approved optimization techniques and shuns the use of spam techniques, which, although more profitable and easier to implement, could damage our clients' brand and net integrity. We offer complete accountability, including full disclosure of results against costs.
Weboptimiser is a technology company, with an elite team of search engineers, software developers and copywriters as well as our own servers for securely hosting our own network of sites. We were the first to offer a live online visitor tracking service, the first to develop optimised, content-rich micro-sites and the first robot-based web assessment system.
For more information about Weboptimiser's services, either email or call her on +44 (0) 20 7953 7199.
